WhatsApp Cloud API Pricing India 2026: Budgeting and Billing Conditions

Effective 1 October 2026; original INR billing card, per delivered message. This schedule is not the price for messages delivered before 1 October 2026. Whats91 passes through Meta messaging charges without markup. Whats91 platform subscriptions, setup, integrations and applicable taxes are separate.

Keep the original rate-card currency and billing unit. An India INR rate cannot be relabelled as USD, GBP or another currency. A dated card does not establish the applicable price for a different period, and a list-rate sheet alone does not establish tiers, free allowances or account eligibility.

Use the relevant pricing period for the messages you are budgeting. Keep evidence of the recipient market, account billing arrangement and applicable category. If the period crosses a change, split it into the supported periods rather than applying one rate to every day.

The official October 2026 INR list-rate download matches the owner-supplied workbook byte for byte. The official INR tier workbook and current Meta policy pages were also checked on 29 September 2026. This dated schedule applies from 1 October 2026 at midnight in the Messaging account timezone; it is not the pre-October price.

Utility and Authentication use separate marginal volume tiers by recipient market and category, aggregated across messaging accounts owned by the same business portfolio. Authentication international shares Authentication volume accrual. Only the deliveries within a tier receive that tier’s rate; free-entry deliveries do not advance paid tiers. Tiers reset monthly in the account timezone. Marketing and Service have no volume tiers.

Authentication international applies only to listed recipient markets when Meta has established business eligibility, the primary business location is in another country, and the applicable market/account start date and notice period have been met. Selecting a recipient market or reaching a calculator volume does not establish eligibility. Same-country authentication uses the domestic rate. N/A means no international rate is listed, not a zero charge.

Record marketing, utility, authentication and service volumes separately. Confirm classification and any authentication-international treatment before budgeting; an example template does not establish approval or a rate.

Do not discount all traffic because total volume crossed a threshold. A supported utility schedule uses utility volume; authentication uses its own schedule. Each tier applies only to the messages in that tier. Marketing and free service traffic cannot unlock unrelated category tiers.

If you are comparing providers, keep the same period, currency, delivered volume and category mix. Different inclusion assumptions can make two totals look comparable when they describe different services.

A customer message opens or resets the 24-hour reply window. Outside it, an approved template is needed. Permission to use a message format does not determine its price; confirm the effective category, allowance and account conditions separately.

From 1 October 2026, delivered Service replies are charged at the recipient market’s Service rate after the monthly 1,000 free Service deliveries per business phone number. This allowance is shared across recipient markets and 1:1/group deliveries, counts each delivered group recipient, resets monthly and does not roll over. Service messages require an open 24-hour customer-service window, opened or reset by a customer message. Incoming customer messages are not charged.

From 1 October 2026, delivered Utility templates are charged even inside the 24-hour customer-service window, unless an eligible free-entry window exempts the delivery. The customer-service window controls messaging permission; it does not make all replies free.

Eligible Click-to-WhatsApp ad entry on Android or iOS can open a free-entry window when the business replies within the customer-service window. The window starts with that response and can last up to 7 days, subject to Meta’s actual eligibility and expiry. During that window, Marketing, Utility, Authentication and Service deliveries are free for that business phone number/customer pair across messaging accounts. An ad click alone or desktop/web entry does not establish this exemption. Confirm the actual window before excluding deliveries.

Use the effective Service allowance and confirmed free-entry conditions below. Utility deliveries inside the 24-hour customer-service window are chargeable from 1 October 2026 unless a qualifying free-entry window exempts them.

Record why a cohort was excluded, which period it covers and what evidence establishes its conditions. Keep unresolved traffic visible. Message-format permission, business verification and a reply-window timestamp answer different questions from invoice treatment.

The following INR rates are invented solely to explain arithmetic. They are not current or historical Meta rates, Whats91 fees or an offer. The example assumes eligible delivered volumes in one synthetic billing period; it deliberately gives service a zero rate by fixture assumption, not by a permanent free-service claim.

At 1,200 utility messages, the first 1,000 use ₹0.10 and only the next 200 use ₹0.08. Repricing all 1,200 at the cheaper rate would produce ₹96.00 and undercount this example by ₹20.00. Adding marketing or service volume does not change that utility calculation.

Authentication has its own invented threshold and rates. Calculate each category from its own schedule before rounding the subtotal. Keep platform, setup and tax unavailable if their terms are unknown; an available Meta-model subtotal is not a total payable amount.

Whats91 passes through Meta messaging charges without markup. Whats91 platform subscriptions, setup, integrations and applicable taxes are separate.

Whats91 platform subscriptions: Coexistence ₹699/month or ₹5,000/year; Standard ₹949/month or ₹7,000/year. Monthly billing has a one-time setup fee of ₹1,000 or ₹2,000 respectively; annual billing includes setup. These amounts exclude 18% GST, added on top. Meta message charges pass through separately without Whats91 markup. Add-ons, feature eligibility, trials, renewal, invoice treatment and activation need separate confirmation. No payment or activation is available on this website.

Budget Meta delivery charges by effective card, market, currency, category and tier. The listed Whats91 plan prices, monthly setup fees, annual setup inclusion and 18% GST calculation are on /plans. Confirm feature scope, renewal and any integration work separately.

The platform first-payment amount is not a combined Meta invoice. Confirm final invoice treatment and input-tax-credit eligibility; do not treat unknown delivery, integration or add-on charges as zero.

A provider comparison needs that provider’s dated written terms. Confirm tax inclusion and whether setup recurs at renewal; no multi-year discount is inferred from this message rate card.

No. An accepted request is not delivery or a final billing record. Reconcile delivered and failed statuses with the applicable rate card and invoice. Missing delivery or pricing evidence leaves billing unresolved, rather than proving a zero charge.

Evidence illustration

Match three separate records

01

Request

An accepted send request identifies an attempt. It is not proof of delivery.

02

Delivery

Match status events to the message reference. Keep missing or conflicting states unresolved.

03

Billing

Apply the effective scope and reconcile the provider invoice as a separate record.

For a monthly budget, use one pricing period and original currency, document confirmed exclusions and round money consistently. Keep platform and tax lines separate from the Meta subtotal.

Consider three reconciliation cases. An accepted request with no delivery evidence is unresolved. A matched delivered event can be evaluated against the effective scope; it is not by itself a final invoice. A failed record must be reconciled with the provider’s billing evidence rather than silently counted as delivered. Never turn a missing callback into a zero-cost record.

Compare message IDs, cohort dates and categories, then investigate duplicates and late statuses. Preserve an exception list so the accounts team can distinguish an estimate from a billed amount. The website does not inspect an account invoice or resolve those exceptions for you.

The two website calculators share the same official dated schedule and marginal arithmetic. Enter delivered quantities, remaining Service allowance, prior paid tier counts and confirmed free-entry exclusions. They estimate Meta delivery charges without Whats91 markup; neither inspects an invoice nor takes payment.

Bring category counts, intended market, original billing currency, pricing period, exclusions and the written platform scope. Ask for separate setup, renewal and invoice/tax treatment. If any material input is missing, retain an unavailable total and resolve that line before buying.