Grow with the Whats91 Partner Program
Partners refer clients while Whats91 handles onboarding, support, and integrations. Tech Partners manage onboarding and support independently while using the Whats91 platform with greater pricing benefits.
Partner economics
Two ways to grow
Partner
Refer clients to Whats91 while our team handles onboarding, WhatsApp setup, support, and integrations.
Tech Partner
Onboard and support clients independently while using the Whats91 platform at stronger partner pricing.
Choose the right model
Partner and Tech Partner are intentionally different
The standard Partner model is referral-led. The Tech Partner model is for teams that can own delivery, support, and account growth.
Partner
Refer clients to Whats91 while our team handles onboarding, WhatsApp setup, support, and integrations.
- Best for consultants, sales partners, and regional business networks.
- Whats91 manages technical onboarding and customer support.
- Ongoing renewal benefits grow with referred active clients.
Tech Partner
Onboard and support clients independently while using the Whats91 platform at stronger partner pricing.
- Best for agencies, software vendors, ERP teams, and implementation partners.
- Tech Partner handles onboarding, support, setup, and client success.
- Greater platform and add-on benefits for partners with delivery capability.
Responsibility matrix
Who owns onboarding, support, and renewals?
| Area | Partner | Tech Partner |
|---|---|---|
| Lead generation | Partner refers clients | Tech Partner sources and manages clients |
| Client onboarding | Whats91 handles onboarding | Tech Partner handles onboarding |
| WhatsApp setup | Whats91 configures setup | Tech Partner configures with platform access |
| Template/helpdesk support | Whats91 provides support | Tech Partner provides first-line support |
| ERP/integration work | Whats91 handles integrations | Tech Partner handles delivery independently |
| Renewal relationship | Benefit from referred active renewals | Benefit from managed active renewals |
| Discount level | Partner pricing | Higher Tech Partner benefits |
Public partner pricing
Core plan pricing for Customers, Partners, and Tech Partners
All prices below are in INR and exclusive of 18% GST. Tech Partners receive stronger pricing because they manage onboarding and support independently.
| Plan | Term | Customer | Partner | Tech Partner |
|---|---|---|---|---|
| Co-Existing | 1 Year | ₹5,000+ 18% GST | ₹3,500+ 18% GST | ₹2,500+ 18% GSTBest partner benefit |
| Co-Existing | 3 Years | ₹13,000+ 18% GST | ₹8,000+ 18% GST | ₹6,000+ 18% GSTBest partner benefit |
| Standard | 1 Year | ₹7,000+ 18% GST | ₹5,000+ 18% GST | ₹4,000+ 18% GSTBest partner benefit |
| Standard | 3 Years | ₹16,000+ 18% GST | ₹11,000+ 18% GST | ₹9,000+ 18% GSTBest partner benefit |
Add-on pricing
Add-ons also include Partner and Tech Partner benefits
| Add-on | Code | Customer | Partner | Tech Partner |
|---|---|---|---|---|
| Flow Builder | 103 | ₹2,000+ 18% GST | ₹1,500+ 18% GST | ₹1,000+ 18% GSTBest partner benefit |
| WhatsApp Catalog Management | 102 | ₹4,000+ 18% GST | ₹3,000+ 18% GST | ₹2,000+ 18% GSTBest partner benefit |
| Campaign Utility Templates | 101 | ₹2,000+ 18% GST | ₹1,500+ 18% GST | ₹1,000+ 18% GSTBest partner benefit |
Meta cost note: Meta per-message charges are extra and are paid directly to Meta as per Meta template/message rates.
Using partner wallet? Learn how Whats91 Coins convert recharge value into plan and add-on assignments.
View Whats91 CoinsRenewal-led growth
More active clients create stronger long-term partner value
The Whats91 partner model is built for recurring client relationships. As partners onboard more clients and those clients continue renewing, the partner relationship becomes more valuable over time.
Exact renewal benefits depend on the selected partner type, active client base, renewal status, and commercial terms finalized with Whats91.
Build a recurring client base
Every successful client onboarding can keep contributing value when the account remains active and renews.
Benefit from renewals
Partner benefits are designed around active and renewing clients, not only one-time setup activity.
Grow into Tech Partner delivery
Partners with their own onboarding and support capability can move toward the stronger Tech Partner model.
Why partners choose Whats91
Built for WhatsApp API, ERP, and business automation clients
Official API focus
Sell WhatsApp Cloud API workflows with a platform built for Indian business teams.
ERP-ready
Position Busy, Miracle, templates, campaigns, and automation services to real business users.
Clear support split
Choose Whats91-led support as a Partner or own support as a Tech Partner.
Add-on upside
Extend client value with Flow Builder, Catalog Management, and Campaign Utility Templates.
FAQ
Whats91 Partner Program questions
What is the difference between Partner and Tech Partner?+
A Partner refers clients to Whats91 and Whats91 handles onboarding, support, and integrations. A Tech Partner performs onboarding and support independently while using the Whats91 platform with greater pricing benefits.
Who handles onboarding for standard Partners?+
For standard Partners, Whats91 handles client onboarding, WhatsApp setup, support coordination, and integration work after the partner refers the client.
Who handles support for Tech Partners?+
Tech Partners handle first-line onboarding and support for their clients. Whats91 provides the platform layer, while the Tech Partner manages client delivery and day-to-day support.
Are prices exclusive of GST?+
Yes. All Customer, Partner, and Tech Partner prices shown on this page are exclusive of 18% GST.
Are Meta message charges included?+
No. Meta per-message charges are extra and are paid directly to Meta as per the applicable Meta template and message rates.
Do partners receive renewal benefits?+
Yes. Partners receive ongoing renewal benefits based on their active and renewing client base. Exact benefits depend on the partner type, client activity, and commercial terms finalized with Whats91.
Are add-ons discounted for partners?+
Yes. Flow Builder, WhatsApp Catalog Management, and Campaign Utility Templates have separate Customer, Partner, and Tech Partner pricing. Tech Partners receive the strongest add-on pricing shown on this page.
Which plan should partners sell: Co-Existing or Standard?+
Co-Existing is suitable when a customer wants to keep using the WhatsApp Business App alongside Cloud API workflows. Standard is suitable for clients who want a more API-led WhatsApp setup. The right plan depends on the client's workflow and support needs.
Can software agencies become Tech Partners?+
Yes. Software agencies, ERP implementers, automation consultants, and technical service providers can become Tech Partners if they can manage onboarding, setup, support, and client success independently.
How do I apply?+
Use the partner registration link on this page or call +91 96698 23388. The team will review your client base, delivery capability, and preferred partner model.
Ready to become a Whats91 Partner?
Share your client profile and delivery capability with Whats91. We will help you choose between Partner and Tech Partner models.