Template Library

WhatsApp Business Message Template Library

Pre-approved message templates for marketing campaigns, transactional notifications, and authentication. Ready to deploy with Meta-compliant formatting.

Marketing
Utility
Authentication

20+

Templates

8+

Industries

100%

Meta Compliant

3

Categories

Marketing Templates

Promotional messages for brand engagement, conversions, and customer acquisition. Higher engagement rates with visual headers and clear CTAs.

E-commerce
marketing
Welcome New Customer
Customer onboarding with first-purchase incentive
Header: Welcome banner image

Hi {{1}}, welcome to {{2}}! Use code WELCOME{{3}} for 15% off your first order!

Reply STOP to unsubscribe

Customer NameBrand NameDiscount Code
E-commerce
marketing
Abandoned Cart Recovery
Recover lost sales from abandoned shopping carts
Header: Product image

Hi {{1}}, you left {{2}} in your cart! Complete your purchase and get free shipping on orders over {{3}}.

Reply STOP to unsubscribe

Customer NameProduct NameThreshold Amount
Retail
marketing
Flash Sale Alert
Time-sensitive promotional campaigns
Header: Sale banner

FLASH SALE! {{1}}, get {{2}}% off everything for the next {{3}} hours only! Use code: FLASH{{4}}

Terms apply. Reply STOP to opt out.

Customer NameDiscount %Hours RemainingUnique Code
E-commerce
marketing
New Product Launch
Product launch announcements
Header: Product demo video

{{1}}, exciting news! Our new {{2}} is finally here. Be among the first to experience {{3}}. Pre-order now!

Reply STOP to unsubscribe

Customer NameProduct NameKey Feature
All
marketing
Seasonal Greeting
Festival and holiday campaigns
Header: Festive image

Happy {{1}} from all of us at {{2}}! As a thank you, enjoy {{3}}% off your next purchase.

Reply STOP to unsubscribe

OccasionBrand NameDiscount %
Retail
marketing
Loyalty Reward
Customer retention and loyalty programs
Header: Rewards banner

{{1}}, you've earned it! You've collected {{2}} loyalty points. Redeem them for exclusive rewards!

Points expire in 30 days. Reply STOP to opt out.

Customer NamePoints Balance
All
marketing
Re-engagement
Win-back campaigns for inactive customers

Hi {{1}}, we miss you! It's been a while since your last visit. Here's an exclusive {{2}}% discount. Code: COMEBACK{{3}}

Valid for 7 days. Reply STOP to unsubscribe.

Customer NameDiscount %Unique Code
Travel
marketing
Travel Deal
Travel and hospitality promotions
Header: Destination image

{{1}}, escape to {{2}}! Book now and save {{3}}% on your dream vacation. Limited seats from {{4}}.

Terms apply. Reply STOP to unsubscribe.

Customer NameDestinationDiscount %Starting Price

Template Structure & Guidelines

Anatomy of a WhatsApp Template
ComponentStatusLimitNotes
HeaderOptional60 charsText, image, video, or document
BodyRequired1,024 charsSupports variables like {{1}}, {{2}}
FooterOptional60 charsNo formatting allowed
ButtonsOptional20 chars eachMax 3 Quick Reply or 2 CTA
Common Rejection Reasons
  • Grammatical Errors

    Proofread all content before submission

  • Variable Placement

    Variables must have surrounding text, not at start/end

  • Language Mismatch

    Template language must match content language

  • Vague Content

    Templates must be specific, not generic spam-like content

  • Promotional Utility

    Utility templates cannot contain any promotional content

Best Practices for Approval
  • Use clear, specific content that explains the message purpose

  • Include opt-out instructions for marketing templates (STOP button)

  • Keep utility templates neutral - no promotional language

  • Test variables with realistic placeholder values

  • Match category to actual content intent

  • Use high-quality images (max 5MB) for media headers

Frequently Asked Questions

Need Custom Templates?

Our team can help you create Meta-compliant templates tailored to your business needs and automate your WhatsApp communication workflow.

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