WhatsApp Business Message Template Library
Illustrative message templates for marketing campaigns, transactional notifications, and authentication. Review and adapt an example; approval and deployment are not established here.
20
Message Examples
Review
For Your Use Case
Confirm
Account Approval
3
Categories
Illustrative text for review. Copying a body does not approve a template, send a message or configure its header, footer or buttons. Confirm your account’s approval and category requirements before use. Category tabs and copying need JavaScript; the initial marketing examples remain selectable without scripts.
Marketing Templates
Promotional messages for brand engagement, conversions, and customer acquisition. Review example headers and message actions for your use case.
Reply STOP to unsubscribe
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Reply STOP to unsubscribe
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Terms apply. Reply STOP to opt out.
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Reply STOP to unsubscribe
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Reply STOP to unsubscribe
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Points expire in 30 days. Reply STOP to opt out.
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Valid for 7 days. Reply STOP to unsubscribe.
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Terms apply. Reply STOP to unsubscribe.
Example message actions · illustrative only; no action runs here.
Copy needs JavaScript. You can always select the message body. This example is not an approved template for your account.
Template Structure & Guidelines
| Component | Status | Limit | Notes |
|---|---|---|---|
| Header | Optional | Confirm current limit | Text, image, video, or document |
| Body | Required | Confirm current limit | Supports variables like {{1}}, {{2}} |
| Footer | Optional | Confirm current limit | No formatting allowed |
| Buttons | Optional | Confirm current limit | Confirm supported action types and count |
Grammatical Errors
Proofread all content before submission
Variable Placement
Variables must have surrounding text, not at start/end
Language Mismatch
Template language must match content language
Vague Content
Templates must be specific, not generic spam-like content
Promotional Utility
Utility templates cannot contain any promotional content
Use clear, specific content that explains the message purpose
Include opt-out instructions for marketing templates (STOP button)
Keep utility templates neutral - no promotional language
Test variables with realistic placeholder values
Match category to actual content intent
Confirm supported media type, size and permissions before adding a header
Frequently Asked Questions
How long does template approval take?
Template review outcome and timing depend on the account, category and current provider process. Example content does not establish approval or instant availability.
What is the difference between categories?
These examples group promotional, transactional and verification scenarios. Confirm the category and current account conditions for your intended message.
Why was my utility template marked as marketing?
Review whether the final text promotes an offer and check your account’s current classification requirements. An example category is not a provider approval.
Can I use emojis in templates?
Check the current requirements for each message component and language before submitting. These examples do not establish which characters a provider will accept.
What happens if users block my templates?
Review your account’s quality and delivery feedback, consent and opt-out handling. Example text does not establish account status or provider enforcement.
Can I edit an approved template?
Check the current editing and resubmission process for your account. Copying an example does not change or approve an existing template.
Need Custom Templates?
Our team can help you create message examples tailored to your business needs and automate your WhatsApp communication workflow.
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