WhatsApp API Cost Calculator
Estimate Meta delivery charges for October 2026 onward. Keep your platform offer and taxes separate.
Effective 1 October 2026; original INR billing card, per delivered message. This schedule is not the price for messages delivered before 1 October 2026. Whats91 passes through Meta messaging charges without markup. Whats91 platform subscriptions, setup, integrations and applicable taxes are separate.
The initial scenario is 1,000 Marketing and 1,000 Utility deliveries to India in October 2026, with no prior paid tier volume. Edit counts for your budget. This is a Meta subtotal, not an invoice or total payable.
Use the recipient market, not your business location. All amounts use the original INR card; no currency conversion.
One monthly period in the Messaging account timezone. The manually maintained schedule starts on 1 October 2026.
Whole counts from 0 to 1,000,000,000. Count delivered recipients, including each group recipient. Include confirmed free-entry deliveries in these category counts; exclude failed, incoming and unresolved sends.
Authentication international applies only to listed recipient markets when Meta has established business eligibility, the primary business location is in another country, and the applicable market/account start date and notice period have been met. Selecting a recipient market or reaching a calculator volume does not establish eligibility. Same-country authentication uses the domestic rate. N/A means no international rate is listed, not a zero charge. For mixed domestic/international traffic, calculate cohorts in delivery order using their shared prior Authentication count.
0–1,000. Default assumes the full monthly allowance remains on one phone number. Subtract Service allowance already used across all markets, accounts and 1:1/group traffic. Estimate additional phone numbers separately.
Free-entry exclusions and prior monthly tier counts
Enter only deliveries confirmed inside Meta’s eligible free-entry window. Default is zero; the calculator cannot inspect eligibility or expiry. Each excluded count must be within the corresponding delivered count.
Prior counts default to zero for a new monthly cohort. Include paid deliveries across the business portfolio’s messaging accounts for this market/category. Free-entry deliveries do not advance these counts.
Estimated Meta delivery subtotal: ₹978.10. Service allowance applied: 0 deliveries.
- Marketing · 1,000 billable
- ₹863.10
- Utility · 1,000 billable
- ₹115.00
- Authentication · 0 billable
- ₹0.00
- Service · 0 billable
- ₹0.00
- Meta delivery subtotal · no Whats91 markup
- ₹978.10
- Whats91 platform and setup
- Listed on Plans page
- GST and other taxes
- Plan GST calculated separately
- Total payable
- Unavailable until all components are quoted
The Meta subtotal rounds once to two decimals after all category calculations at original rate precision. Rounded category displays can differ from their summed subtotal by a paisa. Calling and Marketing Messages API token charges are outside this estimate.
Allowances, windows and tiers
From 1 October 2026, delivered Service replies are charged at the recipient market’s Service rate after the monthly 1,000 free Service deliveries per business phone number. This allowance is shared across recipient markets and 1:1/group deliveries, counts each delivered group recipient, resets monthly and does not roll over. Service messages require an open 24-hour customer-service window, opened or reset by a customer message. Incoming customer messages are not charged.
From 1 October 2026, delivered Utility templates are charged even inside the 24-hour customer-service window, unless an eligible free-entry window exempts the delivery. The customer-service window controls messaging permission; it does not make all replies free.
Eligible Click-to-WhatsApp ad entry on Android or iOS can open a free-entry window when the business replies within the customer-service window. The window starts with that response and can last up to 7 days, subject to Meta’s actual eligibility and expiry. During that window, Marketing, Utility, Authentication and Service deliveries are free for that business phone number/customer pair across messaging accounts. An ad click alone or desktop/web entry does not establish this exemption. Confirm the actual window before excluding deliveries.
Utility and Authentication use separate marginal volume tiers by recipient market and category, aggregated across messaging accounts owned by the same business portfolio. Authentication international shares Authentication volume accrual. Only the deliveries within a tier receive that tier’s rate; free-entry deliveries do not advance paid tiers. Tiers reset monthly in the account timezone. Marketing and Service have no volume tiers.
India marginal tiers · INR · Effective 1 October 2026
| Category | Monthly tier | Rate per delivery |
|---|---|---|
| Utility | 1–2,50,00,000 | ₹0.1150 |
| Utility | 2,50,00,001–5,00,00,000 | ₹0.1081 |
| Utility | 5,00,00,001–10,00,00,000 | ₹0.1012 |
| Utility | 10,00,00,001–20,00,00,000 | ₹0.0943 |
| Utility | 20,00,00,001–30,00,00,000 | ₹0.0874 |
| Utility | 30,00,00,001–unlimited | ₹0.0805 |
| Authentication | 1–7,50,000 | ₹0.1150 |
| Authentication | 7,50,001–1,50,00,000 | ₹0.1081 |
| Authentication | 1,50,00,001–2,00,00,000 | ₹0.1012 |
| Authentication | 2,00,00,001–5,00,00,000 | ₹0.0943 |
| Authentication | 5,00,00,001–10,00,00,000 | ₹0.0874 |
| Authentication | 10,00,00,001–unlimited | ₹0.0805 |
| Authentication international | 1–7,50,000 | ₹2.4971 |
| Authentication international | 7,50,001–1,50,00,000 | ₹2.3473 |
| Authentication international | 1,50,00,001–2,00,00,000 | ₹2.1974 |
| Authentication international | 2,00,00,001–5,00,00,000 | ₹2.0476 |
| Authentication international | 5,00,00,001–10,00,00,000 | ₹1.8978 |
| Authentication international | 10,00,00,001–unlimited | ₹1.7480 |
All recipient markets · INR list rates · Effective 1 October 2026
Per delivered message, before tier discounts and eligible exclusions. Authentication international N/A means no listed rate; it is not free.
| Recipient market | Marketing | Utility | Authentication | Authentication international | Service |
|---|---|---|---|---|---|
| Argentina | ₹4.5293 | ₹1.9062 | ₹1.9062 | N/A | ₹1.9062 |
| Bangladesh | ₹5.3664 | ₹0.2712 | ₹0.2712 | ₹7.0360 | ₹0.2712 |
| Brazil | ₹4.5808 | ₹0.4984 | ₹0.4984 | N/A | ₹0.4984 |
| Chile | ₹6.5135 | ₹1.4654 | ₹1.4654 | N/A | ₹1.4654 |
| Colombia | ₹0.9161 | ₹0.0588 | ₹0.0588 | N/A | ₹0.0588 |
| Egypt | ₹4.7191 | ₹0.2639 | ₹0.2639 | ₹4.7668 | ₹0.2639 |
| France | ₹6.2990 | ₹2.1994 | ₹2.1994 | N/A | ₹2.1994 |
| Germany | ₹10.0073 | ₹4.0322 | ₹4.0322 | N/A | ₹4.0322 |
| Hong Kong | ₹5.3664 | ₹1.9056 | ₹1.9056 | N/A | ₹1.9056 |
| Hungary | ₹6.2997 | ₹2.5583 | ₹2.5583 | N/A | ₹2.5583 |
| India | ₹0.8631 | ₹0.1150 | ₹0.1150 | ₹2.4971 | ₹0.1150 |
| Indonesia | ₹3.0111 | ₹1.8316 | ₹1.8316 | ₹9.9638 | ₹1.8316 |
| Iraq | ₹2.4993 | ₹0.5786 | ₹0.5786 | ₹9.3749 | ₹0.5786 |
| Israel | ₹2.5871 | ₹0.3885 | ₹0.3885 | N/A | ₹0.3885 |
| Italy | ₹5.8206 | ₹2.1974 | ₹2.1974 | N/A | ₹2.1974 |
| Kazakhstan | ₹4.4248 | ₹1.3187 | ₹1.3187 | ₹11.7216 | ₹1.3187 |
| Kuwait | ₹5.8059 | ₹3.2226 | ₹3.2226 | ₹8.7890 | ₹3.2226 |
| Malaysia | ₹6.3037 | ₹1.0262 | ₹1.0262 | ₹3.0639 | ₹1.0262 |
| Mexico | ₹2.9064 | ₹0.6226 | ₹0.6226 | N/A | ₹0.6226 |
| Morocco | ₹3.0354 | ₹1.6848 | ₹1.6848 | ₹5.9406 | ₹1.6848 |
| Netherlands | ₹11.7078 | ₹3.6656 | ₹3.6656 | N/A | ₹3.6656 |
| Nepal | ₹5.3664 | ₹0.2492 | ₹0.2492 | ₹8.2087 | ₹0.2492 |
| Nigeria | ₹3.7851 | ₹0.4915 | ₹0.4915 | ₹5.5035 | ₹0.4915 |
| Oman | ₹2.4993 | ₹1.8091 | ₹1.8091 | ₹4.3945 | ₹1.8091 |
| Pakistan | ₹3.4683 | ₹1.1000 | ₹1.1000 | ₹5.5035 | ₹1.1000 |
| Peru | ₹5.1536 | ₹2.1993 | ₹2.1993 | N/A | ₹2.1993 |
| Poland | ₹2.6754 | ₹0.8918 | ₹0.8918 | N/A | ₹0.8918 |
| Qatar | ₹2.4993 | ₹0.8789 | ₹0.8789 | N/A | ₹0.8789 |
| Romania | ₹6.2997 | ₹2.1197 | ₹2.1197 | N/A | ₹2.1197 |
| Russia | ₹5.8767 | ₹2.9311 | ₹2.9311 | N/A | ₹2.9311 |
| Saudi Arabia | ₹4.2114 | ₹0.7834 | ₹0.7834 | ₹4.3871 | ₹0.7834 |
| Singapore | ₹5.3664 | ₹1.1727 | ₹1.1727 | N/A | ₹1.1727 |
| South Africa | ₹2.7821 | ₹0.6974 | ₹0.6974 | ₹1.4681 | ₹0.6974 |
| Spain | ₹5.1801 | ₹1.4648 | ₹1.4648 | N/A | ₹1.4648 |
| Sri Lanka | ₹5.3664 | ₹0.1466 | ₹0.1466 | ₹10.5541 | ₹0.1466 |
| Turkey | ₹0.7989 | ₹0.0660 | ₹0.0660 | N/A | ₹0.0660 |
| Ukraine | ₹6.2997 | ₹2.1782 | ₹2.1782 | ₹5.4528 | ₹2.1782 |
| United Arab Emirates | ₹4.2114 | ₹1.1509 | ₹1.1509 | ₹3.7342 | ₹1.1509 |
| United Kingdom | ₹4.6496 | ₹1.6122 | ₹1.6122 | N/A | ₹1.6122 |
| North America | ₹1.8313 | ₹0.2491 | ₹0.2491 | N/A | ₹0.2491 |
| Rest of Africa | ₹1.6497 | ₹0.2930 | ₹0.2930 | N/A | ₹0.2930 |
| Rest of Asia Pacific | ₹6.1714 | ₹0.8282 | ₹0.8282 | N/A | ₹0.8282 |
| Rest of Central & Eastern Europe | ₹6.2997 | ₹1.5496 | ₹1.5496 | N/A | ₹1.5496 |
| Rest of Latin America | ₹5.4207 | ₹0.8278 | ₹0.8278 | N/A | ₹0.8278 |
| Rest of Middle East | ₹2.8742 | ₹0.6665 | ₹0.6665 | N/A | ₹0.6665 |
| Rest of Western Europe | ₹4.3378 | ₹1.2516 | ₹1.2516 | N/A | ₹1.2516 |
| Other | ₹4.4248 | ₹0.5641 | ₹0.5641 | N/A | ₹0.5641 |
Before you budget
Which pricing period does this calculator use?
Effective 1 October 2026; original INR billing card, per delivered message. This schedule is not the price for messages delivered before 1 October 2026. Whats91 passes through Meta messaging charges without markup. Whats91 platform subscriptions, setup, integrations and applicable taxes are separate.
How are message categories and tiers counted?
Utility and Authentication use separate marginal volume tiers by recipient market and category, aggregated across messaging accounts owned by the same business portfolio. Authentication international shares Authentication volume accrual. Only the deliveries within a tier receive that tier’s rate; free-entry deliveries do not advance paid tiers. Tiers reset monthly in the account timezone. Marketing and Service have no volume tiers.
Does an accepted API request prove a charge?
No. An accepted request is not delivery or a final billing record. Reconcile delivered and failed statuses with the applicable rate card and invoice. Missing delivery or pricing evidence leaves billing unresolved, rather than proving a zero charge.
Are service replies or messages in a window always free?
From 1 October 2026, delivered Service replies are charged at the recipient market’s Service rate after the monthly 1,000 free Service deliveries per business phone number. This allowance is shared across recipient markets and 1:1/group deliveries, counts each delivered group recipient, resets monthly and does not roll over. Service messages require an open 24-hour customer-service window, opened or reset by a customer message. Incoming customer messages are not charged. From 1 October 2026, delivered Utility templates are charged even inside the 24-hour customer-service window, unless an eligible free-entry window exempts the delivery. The customer-service window controls messaging permission; it does not make all replies free. Eligible Click-to-WhatsApp ad entry on Android or iOS can open a free-entry window when the business replies within the customer-service window. The window starts with that response and can last up to 7 days, subject to Meta’s actual eligibility and expiry. During that window, Marketing, Utility, Authentication and Service deliveries are free for that business phone number/customer pair across messaging accounts. An ad click alone or desktop/web entry does not establish this exemption. Confirm the actual window before excluding deliveries.
What needs to be separate in my budget?
Separate Meta delivery charges, the listed Whats91 plan subscription, one-time monthly-billing setup, integrations and taxes. The listed platform/setup amounts have 18% GST added. Confirm Meta billing currency, any integration quote, renewal and trial conditions, invoice treatment and input-tax-credit eligibility separately.
Does Whats91 add a markup to Meta messaging charges?
Whats91 passes through Meta messaging charges without markup. Whats91 platform subscriptions, setup, integrations and applicable taxes are separate.
When does Authentication international apply?
Authentication international applies only to listed recipient markets when Meta has established business eligibility, the primary business location is in another country, and the applicable market/account start date and notice period have been met. Selecting a recipient market or reaching a calculator volume does not establish eligibility. Same-country authentication uses the domestic rate. N/A means no international rate is listed, not a zero charge.