WhatsApp API Cost Calculator
Calculate your WhatsApp Business API costs accurately. Estimate spending based on message types, volume, and country with official Meta pricing.
Promotional messages, offers, announcements
Rate per message
$0.0126
Order confirmations, delivery updates, account alerts
Rate per message
$0.0035
OTP, login codes, verification messages
Rate per message
$0.0014
Customer-initiated conversations (Free)
Rate per message
FREE
Volume Discounts
Higher message volumes qualify for automatic discounts:
Total Cost
$14.6300
Monthly
$14.6300
Yearly
$175.5600
Need help with WhatsApp API?
Talk to an ExpertFrequently Asked Questions
What is a conversation in WhatsApp API?
A conversation is a 24-hour messaging window between your business and a customer. It starts when you send the first message (business-initiated) or when a customer messages you (customer-initiated).
Why are service conversations free?
Service conversations are customer-initiated. WhatsApp encourages businesses to respond to customer inquiries, so the first 24 hours of messaging after a customer contacts you is free.
Are these prices official?
Yes, these prices are based on official WhatsApp Business API pricing from Meta. However, pricing may change, and additional platform fees from BSPs (Business Solution Providers) may apply.
How can I reduce my WhatsApp API costs?
Focus on customer-initiated conversations, use utility messages for transactional updates, consolidate messages, and target specific customer segments to reduce unnecessary sends.