WhatsApp API Pricing India 2026
Pay the exact Meta rates—₹0.8631 for Marketing and ₹0.1150 for Utility—without a single paisa of middleman markup.
Official Meta Rates (India)
Effective January 1, 2026 • Per Delivered Message • INR Billing
2026 Update: Marketing rates increased 10% (from ₹0.78 to ₹0.8631) due to high promotional volume in India. Focus on quality templates and audience segmentation for better ROI.
Provider Price Comparison
Hidden markups can cost you ₹9-17 Crores annually at scale
| Provider | Base Rate | Markup | You Pay |
|---|---|---|---|
Meta Official (India)Zero Markup | ₹0.8631 | ₹0.00 | ₹0.8631 |
whats91.comZero Markup | ₹0.8631 | ₹0.00 | ₹0.8631 |
Wati | ₹0.8631 | ~₹0.17+ | ₹1.03+ |
Gupshup | ₹0.8631 | ₹0.08 | ₹0.94+ |
AiSensy | ₹0.8631 | ₹0.02-0.15 | ₹0.88-1.09 |
Savings Example: At 100M messages/month, avoiding a 15% markup saves ₹12.9 Lakhs/month = ₹1.55 Crores/year
Scale More, Pay Less
Automatic tier discounts for Utility and Authentication messages. Marketing has flat pricing.
| Monthly Volume | Rate per Message | Discount |
|---|---|---|
| 0 – 750,000 | ₹0.1150 | Base Rate |
| 750k – 15 Million | ₹0.1081 | 6% off |
| 15M – 20 Million | ₹0.1012 | 12% off |
| 20M – 50 Million | ₹0.0943 | 18% off |
| 50M – 100 Million | ₹0.0874 | 24% off |
| Above 100 Million | ₹0.0805 | 30% off |
Marginal pricing: First 25M messages at base rate, subsequent messages at discounted tier rate
How to Get FREE Messages
24-Hour Customer Service Window
All service messages FREE
72-Hour CTWA Ad Window
ALL message types FREE
Utility in Service Window
Utility templates FREE
The 72-Hour CTWA Hack
Run a Click-to-WhatsApp ad on Facebook/Instagram. When users click and message you, the 72-hour window opens. During this window, ALL message types including Marketing are FREE. This effectively makes your ad spend "pre-pay" for 72 hours of unlimited messaging.
Pro tip: This is the only way to send FREE marketing messages in 2026.
Estimate Your Monthly Cost
You save vs 15% markup:
Based on Wati/AiSensy typical rates
₹23,297
per month
Messaging Tier System
Daily unique user limits. Meta checks for upgrades every 6 hours in 2026.
6-Hour Upgrade Check: Hit 50% of daily limit + maintain Green quality rating = automatic tier bump within 6 hours.
Avoid These Cost Traps
Utility → Marketing Reclassification
650% cost increase
Fix: Keep utility templates purely transactional
International Authentication
20x cost (₹2.30 vs ₹0.115)
Fix: Verify destination country code
Platform Markups (Wati, etc.)
15-20% extra per message
Fix: Use zero-markup provider like whats91.com
Frequency Cap Saturation
Undelivered = wasted budget
Fix: Time broadcasts strategically
Local INR Billing & GST
No Currency Volatility
Direct INR billing from Meta India eliminates 12-20% hidden costs from USD conversion and bank fees.
18% GST Fully Claimable
Invoices from Meta India entity allow GST-registered businesses to claim full Input Tax Credit (ITC).
Transparent Invoicing
Every message is a line item. Track campaign costs precisely with delivery-based charging.
Frequently Asked Questions
Start with zero markup today
Pay exact Meta rates. No hidden fees. Full transparency.