Lead Qualification ROI Calculator
Compare costs using your own assumptions. This scenario does not promise savings or qualification accuracy.
Interactive calculation requires JavaScript. If controls do not respond, reload with local scripts enabled. The method and limitations below remain readable.
Your assumptions
Enter all six values, using the same currency for every cost. Zero is allowed. Lead counts must be whole numbers; rates run from 0 to 100%. These inputs do not establish Whats91 prices or AI accuracy.
Scenario results
Results unavailable. Complete valid assumptions; reduce values if their calculated totals exceed safe numeric precision.
- Human monthly cost
- Unavailable
- AI monthly cost
- Unavailable
- Self-built monthly cost
- Unavailable
- AI qualified leads
- Unavailable
- Self-built qualified leads
- Unavailable
- AI cost per qualified lead
- Unavailable
- Self-built cost per qualified lead
- Unavailable
- Monthly saving versus human
- Unavailable
- Yearly saving versus human
- Unavailable
- Monthly saving versus self-built
- Unavailable
- Yearly saving versus self-built
- Unavailable
- ROI versus human (%)
- Unavailable
- ROI versus self-built (%)
- Unavailable
- Qualified lead difference versus self-built (%)
- Unavailable
Costs use your common currency. Qualified counts round to the nearest whole lead. ROI is (baseline cost − AI cost) ÷ AI cost × 100; it excludes revenue and does not predict realised returns.
Method and limitations
What does this scenario compare?
It compares entered per-lead costs and qualification rates for human, AI and self-built approaches. Use the same currency and period. Savings can be negative; the result is not a quote or a guarantee.
What happens at zero qualification?
Zero percent produces zero qualified leads. Cost per qualified lead is unavailable when its lead count is zero. ROI and comparison percentages are unavailable when their denominator is zero.
Which assumptions should I enter?
Use measured or explicitly hypothetical lead volume, costs and qualification rates. Include relevant labour, software and infrastructure costs. No default AI accuracy or commercial rate is supplied.
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