---
title: "WhatsApp Business Message Template Library"
description: "20+ pre-approved WhatsApp message templates for marketing, utility, and authentication. Industry-specific templates with best practices."
url: https://whats91.com/whatsapp-templates
lastModified: 2026-05-27T14:30:22.672Z
keywords: ["WhatsApp Templates", "Message Templates", "Marketing Templates", "Utility Templates", "Authentication"]

---

# WhatsApp Business Message Template Library

> 20+ pre-approved WhatsApp message templates for marketing, utility, and authentication. Industry-specific templates with best practices.

**Source**: [https://whats91.com/whatsapp-templates](https://whats91.com/whatsapp-templates)

---


## Template Categories

### Marketing Templates (8)
Templates for promotional campaigns, product launches, and customer engagement.

Categories:
- Promotional Offers
- Product Launches
- Event Invitations
- Seasonal Campaigns

### Utility Templates (8)
Templates for transactional messages, account updates, and service notifications.

Categories:
- Order Confirmations
- Payment Receipts
- Delivery Updates
- Account Alerts

### Authentication Templates (4)
Templates for OTP delivery and account verification.

Categories:
- OTP Verification
- Account Verification
- Password Reset
- Two-Factor Authentication

## Template Structure

Each template follows Meta's guidelines:
- Clear, concise message body
- Variable placeholders {{1}}, {{2}}, etc.
- Optional headers (text, image, document)
- Optional call-to-action buttons
- No spelling or grammatical errors

## Common Rejection Reasons

1. Vague or unclear content
2. Missing sample values
3. Promotional content in utility category
4. Incorrect variable usage
5. Trademark violations

## Best Practices

1. Keep messages concise and actionable
2. Use variables for personalization
3. Include clear opt-out options
4. Test with sample data before submission
5. Monitor template performance metrics