---
title: "WhatsApp Business API Pricing - Transparent Costs"
description: "Transparent WhatsApp Cloud API pricing for India, including per-delivered-message rates, free service windows, BSP markup risks, GST, and optimization guidance."
url: https://whats91.com/pricing
lastModified: 2026-05-27T14:29:37.166Z
keywords: ["WhatsApp Pricing", "API Cost", "Business API Pricing", "WhatsApp Charges", "WhatsApp Cloud API Pricing India", "Meta Per Message Rates"]

---

# WhatsApp Business API Pricing - Transparent Costs

> Transparent WhatsApp Cloud API pricing for India, including per-delivered-message rates, free service windows, BSP markup risks, GST, and optimization guidance.

**Source**: [https://whats91.com/pricing](https://whats91.com/pricing)

---


## Pricing Model

WhatsApp Cloud API planning should use the current per-delivered-message pricing model for business-initiated template messages. The recipient country determines the rate. For India, the latest Whats91 pricing pillar is available at [WhatsApp Cloud API Pricing India 2026](/blog/whatsapp-cloud-api-pricing-india-2026).

## Message Categories

| Type | Description | India Pricing |
|------|-------------|---------------|
| Marketing | Business-initiated promotional templates | ₹0.8631 per delivered message |
| Utility | Transactional templates outside eligible free windows | ₹0.1150 per delivered message |
| Authentication | Domestic OTP and verification templates | ₹0.1150 per delivered message |
| Authentication-International | Cross-border OTP traffic to India | ₹2.3000 base rate |
| Service | User-initiated support replies inside customer service window | ₹0 in the researched model |

*Pricing subject to Meta's updates

## Free and Lower-Cost Windows

- Customer-initiated replies inside the 24-hour customer service window can be free.
- Eligible utility messages inside an active service window can reduce cost.
- Marketing messages remain the main cost driver and should be segmented carefully.
- Promotional language inside utility templates can cause marketing classification.

## Useful Pricing Resources

- [WhatsApp API Cost Calculator](/tools/whatsapp-api-cost-calculator)
- [WhatsApp Cloud API Pricing India 2026](/blog/whatsapp-cloud-api-pricing-india-2026)
- [WhatsApp Templates](/whatsapp-templates)
- [WhatsApp Coexistence](/whatsapp-coexistence)

## Whats91 Service Planning

Contact for custom pricing based on:
- Message volume
- Required features
- Integration complexity
- Support level needed

## What's Included

- Official Meta BSP partnership
- Template management
- Webhook setup
- Analytics dashboard
- Technical support
- 99.9% uptime SLA