{"url":"https://whats91.com/pricing","title":"WhatsApp API Pricing India 2026","description":"Pay the exact Meta rates—₹0.8631 for Marketing and ₹0.1150 for Utility—without a single paisa of middleman markup.","updated_at":"2026-03-03","language":"en","sections":[{"id":"pricing__overview","heading":"Official Meta Rates (India)","content":"Effective January 1, 2026 per delivered message with INR billing. Marketing: ₹0.8631 per message. Utility: ₹0.1150 per message. Authentication: ₹0.1150 per message. Service: FREE within 24-hour customer window.","keywords":["Pricing","Meta Rates","India"]},{"id":"pricing__marketing","heading":"Marketing Messages","content":"Rate: ₹0.8631 per delivered message. Use cases: Promotional broadcasts, offers, newsletters, product launches. 2026 Update: 10% increase from previous year due to high promotional volume in India.","keywords":["Marketing Pricing","Promotional Messages","Broadcasts"]},{"id":"pricing__utility","heading":"Utility Messages","content":"Rate: ₹0.1150 per delivered message (base rate). Use cases: Order updates, shipping alerts, payment confirmations. Volume discounts available starting 25M messages/month. 7.5x cheaper than Marketing.","keywords":["Utility Pricing","Transactional Messages","Volume Discounts"]},{"id":"pricing__free_messaging","heading":"Free Messaging Windows","content":"Three scenarios for free messages: 1) 24-Hour Customer Service Window (customer messages first), 2) 72-Hour CTWA Ad Window (click-to-WhatsApp ad), 3) Utility in Service Window. Strategic use can significantly reduce costs.","keywords":["Free Messages","Service Window","CTWA"]},{"id":"pricing__volume_tiers","heading":"Volume Discounts","content":"Utility/Authentication volume tiers: 0-25M: ₹0.1150 (base), 25M-50M: ₹0.1081 (6% off), 50M-100M: ₹0.1012 (12% off), 100M-200M: ₹0.0943 (18% off), 200M-300M: ₹0.0874 (24% off), 300M+: ₹0.0805 (30% off).","keywords":["Volume Discounts","Tier Pricing","Enterprise"]},{"id":"pricing__zero_markup","heading":"Zero Markup Guarantee","content":"Whats91 charges exactly the Meta rate with no additional markup. Compare: Wati charges ~₹1.03 (15% markup), Gupshup ~₹0.94+. Savings at 100M messages/month: ₹12.9 Lakhs/month = ₹1.55 Crores/year.","keywords":["Zero Markup","Cost Savings","Comparison"]}]}